Lingerie for Little Girls

So here I am drinking my morning coffee and my dear friend Michele from Dulce Boudoir sends me this link, which we both found disturbing, considering we are both moms of two little girls who we already agreed will be locked up in a dungeon until they are 30 ha ha.
I find the whole campaign and concept way out of line that's just me, what do you think about this new French Lingerie for girls from Jours Après Lunes.  My vote is a big NO NO let girls be girls they can be a woman at the right time.  I had to voice my opinion on this one!